Privacy Policy

Effective Date: August 8, 2026

Business Name: Format Pilates

Format Pilates ("Format Pilates," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we collect, how we use and disclose it, and the choices available to you when you visit www.formatpilatessb.com, contact us, create an account, purchase a class, package, private session, or membership, submit an inquiry, or otherwise interact with our studio and services.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Contact and Account Information

Name, email address, telephone number, mailing address, date of birth, login credentials, and emergency-contact information.
Information submitted through contact, membership, booking, or private-session inquiry forms.

Fitness and Wellness Information

Fitness goals, Pilates experience, physical limitations, injuries, pregnancy status, accessibility needs, and other health-related information you voluntarily provide so that we can help you participate safely and appropriately.
Signed waivers, acknowledgments, and related records.

Format Pilates is a fitness studio, not a medical provider. Information you provide to us is not protected health information under HIPAA unless applicable law specifically provides otherwise.

Booking and Attendance Information

Classes and private sessions booked, attended, canceled, or missed.
Waitlist activity, instructor or schedule preferences, membership or package status, and communications about your account.

Payment and Transaction Information

Purchases, billing history, refunds, credits, and limited payment information such as payment method, transaction identifiers, or the last four digits of a card.
Full payment-card information is generally processed by our third-party payment provider and is not stored directly by Format Pilates.

Website and Device Information

Internet Protocol address, browser type, device type, operating system, referring pages, pages viewed, links clicked, approximate location, and dates and times of visits.
Cookie identifiers and similar technical information collected through cookies, pixels, analytics tools, or similar technologies.

Communications and Content

Emails, text messages, telephone communications, reviews, survey responses, and customer-service inquiries.
Photos, videos, testimonials, or social-media content only when submitted by you or used with your authorization.

2. How We Collect Information

We may collect information:

Directly from you when you contact us, complete a form, create an account, sign a waiver, book a class, purchase services, or communicate with our team.
Automatically when you use our website or interact with our emails or digital services.
From service providers that support our website, scheduling, payments, analytics, advertising, email, or text communications.
From publicly available sources or social-media platforms when you choose to interact with us there.

3. How We Use Information

We may use personal information to:

Create and manage accounts, bookings, memberships, packages, and private-session inquiries.
Process payments, credits, cancellations, and refunds.
Communicate about reservations, waitlists, schedule changes, studio updates, purchases, and customer-service requests.
Understand fitness goals, limitations, and accommodation requests and support safer participation.
Send marketing emails or text messages when permitted by law and consistent with your choices.
Operate, maintain, personalize, analyze, secure, and improve our website, studio, services, and customer experience.
Detect fraud, misuse, security incidents, or violations of our policies.
Maintain business, tax, legal, insurance, and safety records.
Comply with law, respond to lawful requests, and protect the rights, safety, and property of our clients, employees, instructors, business, and others.

4. Cookies and Similar Technologies

Our website and service providers may use cookies and similar technologies to keep the website functioning, remember preferences, understand website use, measure performance, and, if enabled, support advertising.

You may adjust cookie settings through your browser and, where available, through our website cookie controls. Blocking certain cookies may affect website functionality.

Some browsers transmit "Do Not Track" signals. Because there is no universally accepted standard for responding to these signals, our website may not respond to them. Where required by applicable law, we recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control.

5. How We Disclose Information

We may disclose personal information to the following categories of recipients for legitimate business purposes:

Website-hosting and technology providers.
Class-booking, studio-management, and customer-account platforms.
Payment processors and financial-service providers.
Email, text-message, customer-support, analytics, and marketing providers.
Instructors, employees, contractors, and professional advisers who need the information to perform services for us.
Government agencies, law enforcement, courts, insurers, or other parties when disclosure is required or reasonably necessary to comply with law, respond to an emergency, protect safety, prevent fraud, or enforce our agreements.
A buyer, successor, or adviser in connection with a merger, financing, reorganization, sale, or transfer of all or part of the business.

We do not sell personal information for money.

Third-party websites, booking systems, payment processors, and social-media services maintain their own privacy practices. We encourage you to review their privacy policies.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide services, manage our relationship with you, satisfy legal, tax, accounting, insurance, and safety obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Privacy Rights

You may:

Update certain account information through your account or by contacting us.
Unsubscribe from marketing emails by using the unsubscribe link in the message.
Opt out of marketing text messages by replying STOP. Transactional messages related to bookings or purchases may still be sent when appropriate.
Request access to, correction of, or deletion of personal information, subject to legal exceptions and verification requirements.
Adjust cookie preferences through available website or browser controls.

Depending on where you live and whether a particular privacy law applies to Format Pilates, you may have additional rights concerning your personal information. We will not unlawfully discriminate against you for exercising an applicable privacy right.

To submit a privacy request, contact us using the information in Section 13. We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority.

9. Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13. A parent or legal guardian must provide information and consent when registering a minor for any service that Format Pilates permits minors to attend. If you believe a child has submitted personal information to us without appropriate consent, please contact us.

10. Email and Text Communications

If you choose to receive promotional communications, you may withdraw that consent at any time. Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply, and message frequency may vary.

11. Third-Party Links and Services

Our website may link to or integrate with services we do not control, including scheduling, payment, map, social-media, or video platforms. This Privacy Policy does not govern those third parties, and Format Pilates is not responsible for their privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. The updated version will be posted on this page with a revised effective date. Material changes may also be communicated through email, an account notice, or another appropriate method.

13. Contact Us

For privacy questions or requests, contact:

Format Pilates

format Pilates LLC

2374 Pacific Coast Highway

Lomita, CA 90717

Email: hello@formatpilatessb.com

Phone: +1 (424) 209-9010

Website: www.formatpilatessb.com